“Text to Video” will be the future of business. Decades ago, the first TV commercial was created. The impact it had on marketing was huge and forever changed the way companies advertise. Similarly, AI-based translation of the text to video will have a monumental effect on the future of marketing and business.
For example, there is a website named synthesia.io, that creates a digital humanoid “speaking”, not “reading”. Yes, all it needs is your text. You can also create your own “avatar”, which feels like actual “you” talking. Such Text to Video could soon turn out to become the default setting for businesses.
The following are just a few ways in which AI-based translation of the text to video will be helpful for any business:
Precision: AI Text to Video translation will translate text into animations that look real. As of now, AI’s voice is quite distinguishable. But we all are witnessing the improvements since Microsoft’s Narrator. So basically, it should sound human-like, and perfect, at the same time. Tough, isn’t it? Especially following the fact that the natural human voice is not perfect and vice versa. But AI needs to adapt to that imperfection. That said, businesses will no longer face the dilemma to use long-winded content. As AI-based Text to Video will be able to convert even the most-complex text into a precise video with precise expressions. Customers will easily understand the speech, its grammar, and its context, with AI’s precise voice and facials.
No Language Barriers: This is the main challenge for businesses to reach their target markets globally. With the help of AI-based Text to Video, businesses can create content in foreign languages without having to rely on their employees or third-party contractors. This will save time and money for businesses by reducing the use of outside resources.
Saves Time: In addition to being better and more precise, AI-based Text to Video will save time for businesses. It will be as much as 5x faster than the manual creation of content using off-the-shelf tools. Save time = increased ROI = greater profits for businesses. For businesses for whom video content creation is the key, Text to Video will give them better quantity, along with quality, as they can do more work in less time, and even more in more time.
No impulsive slips: Humans are prone to errors, as there are several factors like stress and exhaustion. Moreover, human speaking is impulsive and people often skip words or say them wrong. Similarly, they may forget to include necessary information while they are in a hurry. While AI-based Text to Video will neither be stressed nor exhausted… marketers can expect no impulsive slips of any kind. Furthermore, if you are giving some video message to your employees, one slip can demote your overall authority. With AI, there is no need to worry about that.
Customizable: You can not control a human’s actions. But an AI can be as friendly as you want it to be, as you can customize its behavior. You might want your human-like “avatar” to be super helpful or simple to understand. You can program AI’s “personality” and that’s the biggest edge you will have. Customers will feel that they are talking with a real person, who knows them and will cater to their needs.
There exist some arguments on credibility & trustworthiness. For some customers, a real person might be more credible and trustworthy than an artificial one. But for most customers, it’s all about perception. But we are talking about the people of 2022. In the future, of course, we’ll start adapting to the changes and trust more in AI.
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